Fashionista?

15 Aug

Sitting back browsing fall lines for top designers as I often do, and I started to think to myself, “what makes a person a fashionista?”

Is it dressing with a personal style that no one else has? Is it knowing exactly what Karl Lagerfield is up to these days? Or is it just having a love for design and colors and textures? Maybe it is a combination of all that.

My opinion? Well, I’m so glad you asked…

A fashionista never grabs the top and skirt the mannequin is wearing. A fashionista is in tune to trends and classic styles of her favorite designers. She cares about her personal style but doesn’t have to necessarily wear 12 colors, 13 layers and printed logos of high-end fashion designers to prove that she has a personal style. And most importantly, a fashionista doesn’t give herself the title, she allow those who impressed by her style compliment her with the term.

Now that you know what I think, weigh in. Why do you think you’re a fashionista?

And just for kicks, look at these hot items that represent my personal style.

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Working for Someone vs. Growing My Business

21 Jun

I have always had an entrepreneurial spirit.  As early as high school, I won first place in a competition for the best business plan at the University of Michigan.  And I offered public relations’ services as a freelancer throughout my college tenure so that I was able to work on my schedule, determine my salary and do only the work that I wanted to do.

So it was only natural for me to start my business upon graduating from Michigan State University. The birth of 360 Event Management was a very exciting time for me.  It allowed me to reach out to companies in a different tone than before.  It enhanced my business sense, grew my analytical skills and allowed me to evaluate friendships, business relationships and more.

Now I am at a crossroads and I need your help.  I am seriously considering starting a career with another company, and contracting my services out only as needed to continue the relationships I have with the clients I have obtained.  Here are the pros and cons as I see them, then you can let me know what you think.

Pros for going to work for someone else:

  • Collaboration.  Working for yourself, it is hard to bounce ideas off of someone. It is no one to tell you your idea sucks or your idea could be a best practice if you add this element to it.  The power of a team, different levels of expertise and experiences all working toward a common goal is irreplaceable.
  • Element of Learning.  I am in an ever-changing market.  I read the newspapers for current events, assess blogs for trending ideas and consult with mentors.  However, this can get overwhelming when you are trying to reach out to new clients and please existing clients.  It is my experience, especially in agency work, that if one person finds something out, they let the team know.  I would love to eliminate the wild goose chase for information and be able to learn from the top executives who have been doing this for 20+ years.
  • Upward Mobility and Cross Functional Work.  When you own your own company, where do you go from there in your company?  When I worked for General Motors, I was able to work with sales, design and engineering departments in addition to communications.  With your own company, clients want to see more of a niche.  No one wants to hear that my young self does everything.

Cons against going to work for someone else:

  • Priorities.  It is always been a dream of mine to own my business, and dedicating myself to a full-time position would mean that company would become more of a priority to me than my company.  Now, yes, I have many, many years to grow my business…but what could I do with years and years of dedication to my company?
  • Freedom of Choice.  I choose who I want to go after and what jobs I want to take.  Working for someone, the only choice I have is how hard I want to work to get ahead.  I get to work with only clients with similar missions, positive outlooks and a real need for my services.  And this is refreshing.
  • Challenge.  I love the challenge of pitching to clients and the gratification of actually obtaining them.  Yes, I could work on doing that for another agency and taking a fraction of what I would get had I went after them myself.

Now with that said, I need your help.  This is my first of many blog posts in a while on my personal site.  One of the things I missed the most was the feedback, and now I need you more than ever.  This is a huge turning point in my life and I would love to make an educated decision based on many educated opinions.

So weigh in…until next time.

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Research, Research, Research!!!

26 Apr

History repeats itself.  Learn from the past.  Someone has paved the way for you to be there.  Or even a simple…I have been here before.  These are all things that I have heard from childhood through college and have came back to help me in my career.

Clutch Book Magazine is just that the product of researching best practices in the world of interactive media, the failures of start-up businesses and taking polls of our target demographic.  The idea was there, but the development into what it is today is purely walking down that paved road.

Everyday, we are learning something new, something that will enhance the site even more.  Every person in our company is a part of our target demographic!  Everyone embodies different lifestyles.  Everyone is Clutch!  This makes for great brainstorming sessions that lead to tough research and an even more amazing product.

First, let me tell you a little about the site alone.

Let’ s start with the first thing that you see when you click on the site. The site begins with a sick intro that also serves as our commercial on the internet.  Then you hit the first dashboard page.  The content in the rotator are articles ranging from real estate and finance to celebrity gossip and fashion.  Anything you encompass in your lifestyle will be covered.

Then take a look at the bottom of the page, you see a tool bar that has a number of great features.  You can update your Facebook and Twitter statuses, search Google and/or our Michigan business directory, play arcade games and even watch YouTube videos.  Now, why would you leave the site?

The few features I have just introduced to you were developed simply based on what our demographic wanted.  We asked what are you doing online, and they said looking for news, shopping, social networking, searching events and keeping up with entertainment.  So we gave them News, Events, Entertainment, Shopping and Social Networking in one view…as we continue to dig in to open up various layers, we promise to become Where Michigan Lives Online.

So…now…I have to get back to research!  I will talk to you soon…until next time, check out clutchbookmag.com TODAY!

Me (middle) out promoting the site

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Life Just Got Real

1 Mar

For the last four months or so I have been working on developing the content of Clutch Book Magazine, the culture of the staff and marketing and promotions for the launch of the magazine.  I carry the title of Publisher.  My team and I have built the foundation ladies and gentlemen, and life just got real!

This will most likely be a series of posts, but I just wanted to give all of my readers an update.  I didn’t fall off of the face of the earth as I am sure you have seen in the tweet roll I have on my blog.  And no, I am not just living.  I am working extremely hard!

For starters, check out www.clutchbookmag.com and tell me what you think.  As we get that conversation started I will tell you how I used the power of research, skills I learned in school and from working in addition to some creativity I was waiting on an opportunity to let out to get this magazine on its feet.  I will even share some numbers relating to hits since the site has launched.  This will be a series you won’t want to miss.

Thank you for your patience!  Let the series begin…

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My 4,000th tweet

12 Jan

I thought that my 4,000th tweet deserved a little more from me. Something a little more insightful than what 140 characters can offer. And a conversation I had a few days ago with two friends provides the perfect topic.

One of my friends jokingly said, “Your twitter page is getting a little more ghetto lately.”

Knowing that I would be able to handle a good joke, I burst into laughter just before I tore our industry to pieces.

I got on Facebook to find old schoolmates and connect with new friends. Now it has turned into a public relations tool utilized as part of your personal brand. AGHHH!!! Now I can’t express myself without subconsciously thinking about how others are viewing my page. Then they created all of these privacy settings that allowed me to be who I wanted to be to who I wanted to be it to. Following me? I can let select people see what I want them to see. Got it now?

Then I got on Twitter to connect with public relations professionals and explore an up and coming tool with promised usage in my field. So my first few hundred tweets were calculated, few and far in between and boring! This is the complete opposite of who I am. As more people got on twitter, more personal branding blog posts were shared and the more I began to find myself in the twitterverse. I began tweeting more about things that peaked my interest. Those things include fashion, entertainment news/gossip, sports, the film industry and more. I also NEED a occassional laugh. The people I was following and those following me in the beginning were definitely not provided with any laughter. Something had to change.

Contrary to many, I believe your personal brand is YOU! As simple as it is. I believe that my twitter page is very indicative of who I am. Yes, I still talk about the PR industry. Yes, I still tweet about news. The only difference is I also share with my followers other aspects of my life that are outside of my career aspirations. Is there something terribly wrong with that?

I still have my LinkedIn profile which is ALL about my career focus. My Facebook profile does include my work experience which is ALL in my industry. Now I have a profile that is ALL about me!

I would love to hear what you have to say about personal branding and the proper usage of Twitter. And if you are not already, follow me on twitter!

Until next time…

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Damned If You Do, Damned If You Don’t

9 Dec

Newspapers are dying!

I don’t trust the media!

I hate the media!

Journalists are liars who work with public relations people who help them spin their lies.

These statements are becoming much too frequent in today’s society. If you can’t trust the source that provides you with your global, national and local news, who can you trust? They say you can’t know where you are going until you know where you have been. And whether it is the newspaper, television news sources or social networking sites that you use to see where businesses around the world have been, you need them to see where yours is going. What made me think of this particular blog post is Tiger Woods and his recent tales of infidelity…or shall I say “transgressions.”

His car crash, his wife beating him, reports showing seven to nine women stepping up and admitting their affairs, Tiger hit the news hard. And today’s trending topic #tigersipod has officially kept him at the forefront of the news. He even beat out top stories like the President’s Address about his plan for the war for top news spots last week. While everyone tweeted, facebook’d and blogged about the situation, the number of people pissed about how the media covered it so frequently and as in depth as it did seemed pretty equal. It is like the media is in a lose-lose relationship with the public. If they do cover it, people say they lack substance and are sleazy. If they don’t cover it, what the heck would twitter have been the last two weeks without this news? Funny…but true.

I can’t wait to see statistical evidence on what kind of coverage Woods got. I mean the number of blog posts from public relations professionals about what they thought Woods should do alone did massive numbers, I’m sure. This leads me to think, what would we do without news outlets supplying us with celebrity gossip, sports, hard news, political updates, etc. Would we begin to repeat mistakes over and over again? Would we get all of our news from our peers? Would that in return force us to adopt the same mindset of those peers we are following? Could we even form an opinion as strong as some people’s opinion toward the media? It just keeps becoming abundantly clear that journalists are damned if they do, damned if they don’t…and no one will ever truly get the role of public relations. Until next time…

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Inspiration is All Around You

29 Nov

Waking up everyday inspires me.

Checking my social networks seeing the great things that people are accomplishing by the second inspires me.

New life inspires me.

Haters and naysayers inspire me.

The good, the bad and the ugly all serve as inspiration to me.

There have been times when I am at my highest moment and can’t imagine anyone taking me off of my game, then I meet someone doing better than I, someone who has already achieved a goal that I am working for or someone doing something that I could do (i.e. volunteering). It is sometimes a gift and a curse. I am a hard worker who tries to do it all.  I want to continue learning by reading, further my career by working and help others by loving. My days can sometimes be jammed packed. However, inspiration is there to let me know that multi-tasking is my talent…and I possess the power to do it all.

On the other hand, there have been times when I feel backed into a corner, alone and lost as to what direction I am trying to move in. This is when I read things from @affirmationspot and @revrunwisdom on twitter, hear from a pastor or even listen to a family member or friend that I see that this is not the end. If you take a look at my tweets from Nov. 29, 2009 below, you will see that I found the inspiration and wanted to spread it so that maybe I could be someone’s inspiration for the day. One of the things that makes me happiest in life is knowing that I have helped someone financially, emotionally or spiritually.

  • Rise & Grind! Stop telling everyone else all of the solutions & not practicing what u preach! u r the only 1 standing n your way of success!  from UberTwitter  
  • If you love who you see in the mirror but hate the way you feel #truthis your inner beauty is lagging and something HAS TO CHANGE NOW! from UberTwitter
  • Some say that they’re obstacles/bumps in the road #truthis it’s training for what life has to offer–sometimes u have to roll w/the punches from UberTwitter
  • Success to me is genuine happiness, ability to take care of my family & the opportunity to love without any boundaries-everyday I get closer from UberTwitter
  • Surrounding yourself with positive people and people with common goals as yourself is proven instant motivation. I have worked with some of the most talented women in my field and everyday they inspire me. A few that come to mind are Michelle Zdrowdowski at Franco Public Relations Group, Tara Powers at Lambert, Edwards & Associates and Emily Palsrok at John Bailey & Associates. They are true divas that exude positive energy. They work, have families and stay very stylish! Having someone to grab inspiration from always has a positive outcome. That is why I encourage having mentors.

    Wherever you look, from social networks, to family and friends, to mentors in your field, inspiration is all around you. Cease the day, suck in that inspiration and put your talents to work! Until next time…

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    Looking In Vs. Living In Detroit

    23 Nov

    Last week, I attended a networking event hosted by Fusion Detroit. Hoping to walk away with some new connections, and another professional development organization…what I found was much more interesting than I could have expected.

    Why is TIME magazine in Detroit?

    Steven Gray of Time Magazine was the guest speaker for Fusion’s meeting this month. He is the only full-time staff writer living in Detroit over the course of the next year reporting on Detroit for Time. First, I want to take you through his question and answer series highlighting very interesting points made by Gray and Fusion members. Then, I will ask a series of questions regarding my reaction to Time’s presence here asking for your opinion.

    Just before July 4, 2009, Gray’s editor apporached him with the Detroit project, and he said that his first question was, “Why?” This is when the assignment began: Why is Time in  Motown?”

    The project idea came from two editors visiting Detroit on ad calls on separate occasions. They saw something that shocked them, things they had never seen before, things they thought America should know about. It wasn’t long before Gray was here living in the Time house noticing shocking things for himself.

    One of his first stories was on personal protection patrols instead of Detroiters trusting their police force. This was something he had never seen before. In the neighborhood of the Time house, programs like the neighborhood watch had employed security to patrol the streets and watch their homes. Appalled, he began to write. This story came from living in the middle of a particular happening.

    Another instance, Gray mentioned was disturbing to him was when he called 911. There was a small incident by the Time house and he called the police. He said it took two phone calls and 45 minutes before the police arrived. Expressing his disgrace with some of his neighbors he noticed that they were shocked that he was shocked.

    While he said that some of his stories have come from just being a resident of Detroit, he mentioned that he finds his other stories by staying informed. That is when the question arose that made this discussion take a turn. “What is a normal day like for you?”

    His answer:

    • 5 a.m. Wake Up
    • 5 – 7:30 a.m. read local newspapers, blogs and workout
    • 7:30 a.m. figures out the story for the day and begins to hit the phones, carry out some field reporting and writes the story
    • 6:30 – 7:30 p.m. he finishes up his story if it takes one day (did mention that some stories may take a week or even a month to get all of the pieces together) and then goes to sleep

    This timeline was my first red flag for a number of reasons. One reason is that he is living here, getting the facts and reporting what is going on in Detroit, however, he goes to sleep before some people even get off of work. Oh and as you can see, this doesn’t leave much time for socializing, going to bars, enjoying Detroit’s entertainment sector. So if you are not getting the stories from real people who live and work in Detroit, who are you getting your story from?

    Later, another questioned asked by another Fusion member: “How do you stay unbiased waking up reading the local media everyday?”

    He answered, “I am still a journalist, I do my own reporting. And I don’t believe in objectivity.”

    Having a journalism degree, this bothered me. Objectivity was always instilled in journalism students. Otherwise, you form an opinion then find ways to back that opinion up with certain facts. How dare an outsider come to a city like Detroit, and form an opinion, find facts to support that opinion, then share his feelings with the whole world?

    Now while I did have problems with some of the things that he said, there were also some very interesting quotes that I took away from Gray.

    • “America is not concerned with what is happening in society.” He was explaining that the Detroit project isn’t a profit-driven project and in no way did the Detroit cover of Time sell like if they put Britney Spears or Barack Obama on the cover.
    • “What is happening in Detroit is a possibility in other cities” and other cities should be paying more attention. The context surrounding this quote steered from Fusion members asking if all he was covering was negative stories. His spin on this answer included him saying repeatedly that he wasn’t here to “cover positive or negative stories,” he was here to report the truth. And he saw the truth as sort of a framework for other cities to see the possibilities of something like self-destruction.

    In no way am I bashing Time magazine for being in Detroit. One Time writer actually covered a very positive story in Detroit. Karen Dybis spent a day on The Salvation Army of Southeast Michigan’s Bed and Bread Truck reporting on how this truck feeds people in some of the most impoverished neighborhoods of Detroit. More positive articles may be found at Times Detroit Blog. I just don’t know how Gray, in particular, is going to be able to get real stories when he isn’t talking to real people.

    However, this Fusion meeting did give him the forum to meet some very positive, passionate, successful people in Detroit. Here are some of the reasons Fusion members gave to him as to why people stay in Detroit despite all of these negatives that he was talking about:

    • People leave Detroit because they don’t have a purpose here.
    • People stay here because they want to build. They are connected here with family, the future (see benefit in building here and see that the resources needed to build begins here), etc.
    • Detroit is an open landscape where people are looking for innovation–community will support new, creative ideas.
    • “A great place to fail.” Other places you start a business and it fails and you are written off by that community. Here, in Detroit, you fail and people say get up and try again.
    • There is a creative, pure, collaborative energy here that is contagious.
    • The final reason was something that they close every Fusion meeting with. Detroit was always the first place to do something–from escape from slavery to hear good music. This country may not be where it is if it weren’t for Detroit.

    As you can see from my previous posts, I am a lover of Detroit, so when I hear negative things about Detroit especially from people from outside of the city, it really gets under my skin. So I have a series of questions for you that I hope to get your feedback on:

    1. Am I being too hard on Steven Gray? Is he just doing his job? Or do you agree with me when I say that he is a biased, misinformed writer that has too large of an audience to not be presenting the most accurate information?
    2. Why do you think people stay in Detroit? Why are you still here? Or why did you leave?
    3. Have you seen any of the Time articles? Which one stuck out to you?

    Other than that, I would love to hear your feedback on anything you have read. The Fusion Detroit meeting was one of my first, and it is not my last. Until next time…

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    I can remember…

    12 Nov

    Over the years, I have mentored hundreds of young women, some that were even my peers. I have heard the worse stories and some of the best. I still keep in touch with some of the girls now, but many are too hard to keep track of. One thing that one of the young ladies I mentor recently said to me really got to me…thus the reason for this post.

    She told me that I couldn’t possibly understand her situation because I get good grades, have a job and a family. I thought to myself, “I must be doing something wrong.” I couldn’t understand why she looked at me liked that. Everyone, I was not born with a silver spoon in my mouth, I have been through hardships, but I have also overcome…just like I believe all of you can.

    So I wrote this poem as an expression of how I have felt in the past, because I can remember being exactly where many of you are now.

    Open your eyes

    The Answer is there

    Staring…Hoping…Wishing

    You’d wake up and grab hold of it

    Afraid of the outcome

    Ashamed of your fears

    You hold your eyelids

    Shut the door on failure

    Walk into greatness

    Nothing can hold you back

    Their just hatin’ (lol)

    Alone with a plethora of friends

    Misguided with family on hand

    Don’t you see the problem?

    It’s you!

    You’re holding your eyelids

    You’re ignoring your friends

    Not using your family

    See the problem? What happened?

    You’ve opened your eyes

    But the Answer is gone

    Friends don’t know the problem

    And family has never been let in

    Where are you?

    Alone!

    Who are you?

    Misguided!

    How are you?

    Afraid!

    See I can remember trying to carry the weight of the world on my shoulders and still be me. It did not work. I once read that there is no such thing as a self-made leader, because a leader is someone who benefits from everyone that they come in contact with. There are too many people put in place to help you. Seek and call on your resources.

    This is something I am still working on today, however, I am working on it…are you?

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    Is Good Really Not Enough?

    10 Nov

    If you follow me on twitter, you may have seen me talking about a new book that I’m reading called “Good Is Not Good Enough: and other unwritten rules for minority professionals” by Keith R. Wyche. This book has made me take a different look at my situation. I graduated college in four years with honors…I also had 5 internships under my belt. Great experiences, even better contacts and when I didn’t get offered the position I really wanted, I blamed the economy. But now I know I was just being “good.”

    I completed all of my projects “good” keeping my supervisors satisfied. I got “good” grades in school, but never was I valedictorian–which I am sure had I applied myself could have achieved. I made “good” connections but didn’t work hard enough on ensuring regular communication with them. I got “good” jobs, but not the one I really want yet. Man, good is not good enough anymore!

    Good Is Not Enough

    Some of the keys to being better than “good” that really stood out  to me in the first quarter of the book include:

    • Know your company culture!

                  - If you have an annual event that you have never been to, you are lagging behind those who make the effort to attend. This includes things that you may not be particularly fond of as well–i.e. if you don’t golf yet there is a golfing event. The leadership at your company has these events put in place for a reason.

                 - Does your company promote based on performance or seniority? Are you OK with this? This is the root of disgruntled employees a high percentage of the time, as I have seen. However, if you know what you are getting into prior to looking for your next big promotion, you will have an easier time dealing with internal promotions.

    • Perception is very important! How do your coworkers perceive you? Know what makes up your professional brand and who exactly is seeing it.
    • Be visible!!! Don’t be lost in anyone’s shadow. However, no one likes a suck up or a goody-two-shoes. If you suck up to the CEO and none of your peers like you, your CEO will notice the confusion you are causing in the company before he/she acknowledges your sucking up. It just doesn’t work and weakens your professional brand.

    While I am only a fourth of the way through this book, I can tell you now that it is an easy read that has a ton of knowledge and case studies from real minority professionals to back that knowledge up. It brought me to a new realization about my future and really shaped the way I will handle some things in the future.

    I know these steps apply to all professionals, but minorities, we have to step it up big time. Stereotypes exist! It is not enough to just be “good” anymore!

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